几点拙劣的建议,互相学习吧:
1、收到这样的询盘,知道对方是做这个行业的,但只是他要的那一款产品你家没有,其实还是有合作的可能的。所以思路是正确的,先给对方表示“很遗憾,我们没有这个”,再提及“其实我们有什么什么,或许你会感兴趣”。
2、从邮件的后半部分,感受不到你较强的想和他做生意的愿望,显得很平淡。语言也不容易引发客户对你们产品的兴趣。
3、建议第三段sorry to tell you删掉。直接But it isn't a smart faucet. Belows are some info of this product. 不要轻易说sorry,曾经不止一个客户和我谈到:“中国人很喜欢说sorry,但是很多时候并不需要sorry的。”在他们看来,说sorry之前必定是犯了比较stupid的错误,而你们家没有他要的产品,并不是什么错误,最多算个遗憾。
4、By the way那段感觉是个败笔,并不能让人感觉到你的夸赞来自真心,或者这个夸赞对他们有什么价值,他们心里可能会想:oh, ok, just not bad
5、一些语法错误了,比如
indicate working time前加上which could;
it worked 改成it works, supply改supplies;
Faucet warranty is 5 years, led display is 2 years. 整句改为We offer 5 years warranty for the faucet and 2 years warranty for the display.
enclose 改为 enclosed
Looking forward to you.后面还是改为your reply吧
外贸邮件回复技巧
对于外贸员来说,用英语回复客户的询盘也是一门技术活。下面是我给大家整理的回复询盘英语范文,供大家参阅!
回复询盘英语范文:回复对某个产品的查询Dear Mr. Jones:
Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product "toaster".
We've enclosed the photo and detailed information of the product for your reference:
Product: toaster
Specification: xxxxxxxxxxxxxxx
Package: 1pcs/box
Price: 10usd/pcs
Payment: L/C
For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable L.C at sight.
We look forward to receiving your first order.
Sincerely,
回复询盘英语范文:向老客户介绍公司新的产品信息Dear Mr. Jones:
We have refreshed our online catalog at http://www.howseek.com, and now it covers the latest new products, which are now available from stock.
We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We
would be very happy to send samples to you for close inspection.
We will keep you informed on our progress and look forward to hearing from you.
Sincerely,
回复询盘英语范文:对新买家要求建立业务联系的回复Dear Mr. Jones:
We have received your letter of 9th April showing your interest in our complete product information.
Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at Http://www.howseek.com which includes our latest product line.
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.
Sincerely,.
回复询盘英语范文:主动跟新买家建立联系Dear Mr. Jones:
We understand from your information posted on Alibaba.com that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.
We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http://www.howseek.com which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.
We look forward to receiving your enquires soon.
Sincerely,
John Roberts
很多人觉得发给客户发邮件很难,尤其是开发信。但实际上,邮件确实是发展外贸新业务最经得起考验的销售策略之一。
JustReachOut外展资讯服务公司的创始人Dmitry Dragilev表示,他能够通过他们的邮件帮助一家名为Polar的创业公司获得谷歌的收购。
Dragilev近期汇集了一堆“破冰”邮件模板。我们对列表进行了整理,精选了9个最为有效的邮件模板,这些邮件的回复率效果都是翻倍的:
1. The $3000 contract email. / 3000美元的电子邮件。
要点分析:
1)明确表示他产品和客户很熟悉。
2)通过提及一个大牌顾客来背书他知道的产品。
3)提供他的成交案例。
4)关键点:显示产品最终呈现的样子,确保至少会受到客户关注。
5)以一个问题结束,这样很容易就能让收件人回复。
Tips
What You Can Learn?
Don't be afraid to give away tons of value. It means more work upfront, but you'll stand out in the inbox.
不要害怕付出太多。这意味着你提前准备充分,之后才能在众多竞争者邮件中脱颖而出。
2.?A sales meeting email done right. / 一封电子邮件完成销售会议。
要点分析:
1)清楚地识别发件人当前的角色以及他想要出售的东西。
2)提示:如果您不知道向谁发送电子邮件,请直接问!
3)清楚地列出确切的时间和日期,同时提及大概的通话时间。
Tips
What You Can Learn?
Identify yourself clearly upfront, verify whether you're talking to the right person, and clearly mention how much of their time you want (and when do you want it).
首先明确自己的身份,确认你是在跟对的人接洽,然后提出你想要跟对方沟通的时间以及占用的时常。
3.?The “best email pitch”I ever received. /?我曾收到的“最好的电子邮件”。
要点分析:
1)表明他不是垃圾邮件发送者。
2)提到竞争对手的名字以引起收件人的注意。
3)提供实际演示视频,以了解最终产品的外观。
Tips
What You Can Learn?
Specializing your emails beyond the 'Hi [FirstName].'?Mention something the receiver might have done recently (check their blog or Twitter) to grab attention right in the first sentence.
个性化您的电子邮件,提到客户最近可能做过的事情(查看他们的领英或推特),以便在第一句话中引起对方的注意。
4.?The email that won meetings at LinkedIn and Twitter. /?在LinkedIn和Twitter上成功约定会议。
要点分析:
1)一个很好的,简洁的介绍。
2)她知道该公司运行Scala,因此她没有将主页发送给它们,而是链接到Takipi的Scala重点登陆页面。
3)表明她完成了她的工作。
Tips
What You Can Learn?
Craft an email for just one person. Don't tell them about everything your company does.?Instead, personalize your email for one person alone and create an email that solves his/her specific problem.
为客户定制一封电子邮件。不要告诉他们你公司所有的业务。相反,突出个性化,写一封能为客户解决他/她的具体问题的邮件。
5.?An email to kickstart a business relationship. /?启动一段商业关系的邮件。
要点分析:
1)清晰,简明的介绍,结合你的公司业务才描述你目前负责的核心工作。
2)解释业务时侧重于客户利益,而不是功能。
3)邮件结尾想客户寻求15分钟的沟通时间,这会让客户(尤其是业务繁忙)感觉你很靠谱。
Tips
What You Can Learn?
Focus on benefits instead of features. This applies to everything from landing pages and sales letters to emails.
专注于客户利益而非功能。这适用于从登陆界面到电子邮件的所有内容。
6.?An email that landed a $15,000 consulting project. /?一封电子邮件,获得了15,000美元的咨询项目。
要点分析:
1)Messwerks针对需要帮助成长型公司的进行用户体验和设计,因此这条开场白就很有魔力。
2)简要概述Messwerks可以做些什么 - 增加销售(超级好),约会(谁不想要?)和转换(每个创业公司的梦想)。
Tips
What You Can Learn?
Choose your targets wisely. You can do a lot with a simple email if you target just the right group of people with it.?Don't skimp on the homework and research your ideal customer thoroughly before you even send an email.
明智地选择你的目标客户。如果你有合适的目标人群,那么你可以通过简单的电子邮件做很多事情。在发送电子邮件之前,不要忽视前期彻底研究理想客户的工作。
7.?An email to schedule a sales call. /?通过一封电子邮件安排销售电话。
要点分析:
1)只需要10分钟。哪家公司不希望获得100个更好的客户?
2)提及某个竞争对手或行业领导者,并告知他们从这个策划中得到的结果。
3)一封非常简单的3行电子邮件。易地而处,如果有人答应给你100个客户并只需要你10分钟的时间,你也会感兴趣不是吗?
Tips
What You Can Learn?
Tell prospects exactly what kind of results they can expect. Then tell them how long you'll take to achieve it.
告诉潜在客户他们可以期待什么样的结果。然后告诉他们你需要多长时间才能实现它。
8.?An email that won over the founder of Branchout. /?一封电子邮件,赢得创始人的青睐。
要点分析:
1)无论你喜欢或讨厌它,都不能忽视第一行(提醒销售人员:最怕的就是没有特点)。
2)用一句话快速介绍电子邮件的内容。
3)他没有写出500字的说明,而是链接到一个能一眼看清的关于会议的页面。
4)为他自己想要说的做出一个快速摘要。
Tips
What You Can Learn?
Have fun. And mirror the image of your brand in your language.?If you're branding yourself as a fun, youthful alternative to stuffy conventional conferences, don't use the same stuffy, conventional language in your emails.
玩得开心。用语言反映你的品牌形象。如果你想组织一个年轻化,趣味性强的会议,那么就在邮件中放弃使用一些传统说法。
9.?An email with a presentation. /?带有报告的邮件。
要点分析:
1)当你已经确认收件人时,可以不介绍直接进入问题讨论。这种方法有效,也能很快引起对方注意。
2)这封邮件只是发送一个可视报告,而不是冗长的内容。
3)他通过照顾Dan来给予价值,这样的做法可能会变成收费性质,甚至是长期的富有成效的关系。
Tips
What You Can Learn?
Show, don't just tell. Instead of writing a 500 word long email of your ideas, just create a video or presentation that shows your ideas in action.
某些情况下,展示的效果更好。与其写一封500字的电子邮件,不如直接给客户发一个视频或者演示文稿,以此来表述你的想法。
Dmitry Dragilev表示:商务邮件很重要,我有很多关系很好的商业伙伴都来源于邮件沟通,所以把握好它,就把握了钱和互利的商业关系。