英文开发信如果写的有特点的话,在外贸上也许能够开发更多客户呢?下面是我给大家整理的外贸英文开发信范文,供大家参阅!
外贸英文开发信范文1Dear Sir,
This is XX from a manufacturer specializing in producing XXX in China.
We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.
Anyway,you could find some other items which you can also put on your market.
Any inquiries on the XXX please do not hesitate to contact us.
We are looking forward to establish win-win business relations with you.
Many Thanks & Best Regards
外贸英文开发信范文2Hello ,
You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.
I?m not sure if I can help you but I have a few suggestions re email marketing.
? If you send emails to new companies I would include a list of customers that you currently export to in various countries
? I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
? Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don?t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,
外贸英文开发信范文3I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with I was referred by friend in USA retail business who is familiar with your corporation.
As a professional manufacturer, I would like to introduce our products to you and offer you a quote.
We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at www.efrontzj.com
We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.
Sincerely yours,
外贸英文开发信范文4We owe your name and address to the Commercial Counselor?s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.
We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.
Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.
In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl.
Wish you enjoy a great day!
外贸英文开发信范文5We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.
We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are
welcome to visit our website which includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.
Best regards,
Dafu Wong
外贸英文开发信范文6Company:
Add:
Contact:
Tel:
Fax:
URL:
This is XX from a manufacturer specializing in producing XXX in China.
We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us.
We are looking forward to establish win-win business relations with you.
Many Thanks & Best Regards
外贸英文开发信范文7Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.
From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.
We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely,
Mickel Liu
国际开发信的书写英文
抬头简洁点:Dear Sir/Ms就好啦。关键是主题和内容,300多封还没有回复@@如果不是你运气太差,就是你的邮件内容还有改进之处。
一、在写信之前可以划定范围:要开发哪块地方的客户,他们的共同点是什么,可能关注的信息有哪些?
二、尽量收集信息:公司位置、公司规模和类型、收信人身份和职责都可以协助分析,你从对方立场想吸引点,在信里加上这些想到的内容。如果没有回复,就是收信人的公司目前没有意向或者收信人对信的内容没有兴趣。得到这个反馈后你可以改变客户或者改变内容。
三、一些心得:COPY的信件要有多个模板;COPY给有共同点的客户;在邮件里附上少量和较多链接;同一客户一礼拜不要超过一封,前几封信内容不能相同。把开发信写成入团申请书,你会感觉很好。
什么是外贸开发信,怎么写开发信
Writing of international opening letters
释义:开发信就是外贸业务员给客户发送寻求合作的邮件。
开发信模板 英文大全如下:
①发了开发信后客户没回音,催!
Dear ***,
Sorry to trouble you again!
Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.
Thank you in advance!
Best regards,
Cindy
先写得委婉一点,把你上次写给他的邮件放在下面。如果他还是没回复,那就再重新发一遍,上面加上大写的红色或者粗体的“RE-SEND!!!”如果还是没消息,就打电话吧~ -------------
②展会上遇到客户写的开发信
Hi Alex,
How are you doing? Glad to get your name card from HK fair.
This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!
Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.
Hope to get good news from you! Thanks.
Best regards,
Sandy
Sales assistant
Sandy,我要说一点,你的情况和其他朋友又不一样了。你在展会上拿到过客人的名片,而且客人曾经对某一款产品感兴趣,那简直是一个相当好的机会!只要你把握住了,成交可能性是很大的!这种情况下,你特别要标注出他在展会上选的东西,而且主动提供详细资料和报价,这一点至关重要!
客人很忙的,他可能在香港展上去过很多同行那边,问同一个产品,他会收到很多很多邮件,恐怕根本没空回复或主动联系你,所以你一定要主动出击,提供完整的资料和好的价格,然后跟进,赢得他的信任!如果像你刚才那样,问他是不是有兴趣,有兴趣你会给他详细资料,客人会觉得很烦的,觉得你怎么需要推一下动一下,做业务要学会主动,客人一个眼色,你就要能完成三四个动作。客人问你价格,你连详细参数尺寸包装材料都一并提供了。
客人问你说明书,你连设计稿和文字都完整无误地给他参考。客人需要彩盒,你不止给了他,还有准确尺寸的刀模图,连别的客人的彩盒也一并给他做设计参考。你说,客人是不是会对你印象很好? -------------
③寄样品运费让对方出(到付)的委婉邮件
Hi ***,
Thank you so much for your kind reply!
Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll
inform you the tracking number after parcel picked!
Please contact me if further questions. Thank you!
Kind regards,
外贸开发信,是外贸老炮和刚入行的新手都绕不开的话题——往大说,开发信是不断获得客户,扩大业务规模的必要手段,往小说,开发信是外贸人的基本功,开发信写好了,才算入门了。
首先,我们要先明确下,开发信的定义和目的究竟是什么。
开发信,顾名思义,开发信就是作为外贸人,和客户产生首次联系的邮件或消息,目的是开发这个潜在客户,希望建立业务合作,收获订单,扩展业务。无论是通过邮件形式发送还是通过社交媒体的评论、私信等形式发送,都是为了将信息有效地传递给潜在客户。
其次,开发信有多重要。
评论和私信多为文字沟通,无法承载丰富的、视频内容,沟通往返成本高,无法留下沟通记录。虽然和客户建立起初步联系后,使用社交软件进行日常沟通是不错的方式。但在多种向客户发送开发信的方式中,价值最高的还是电子邮件传递的开发信,邮件是一种最快捷,最省钱,最充分,又不容易产生误解的有效沟通方式。
最后,既然如此重要,如何才能写出一封有效的开发信呢?
在开始说如何写之前,我们先回忆一下你如何读邮件:
打开你的常用邮箱收件箱,是不是被营销、通知、会员邮件刷屏了?在这些邮件中,你是不是快速浏览关键词挑出感兴趣的打开浏览,或者通过时间倒序/顺序,定位对应时间段的邮件。那些明显是营销邮件、没有提供价值的信息你的打开率有多少呢?在上百封的未读邮件里,你每次会打开几封呢?打开之后会读完几封呢?
这样回忆过之后,是不是发现了你作为客户,对邮件也有很苛刻的选择标准呢?你作为外贸人,发送开发信给客户要闯过第一关,是写好标题,保证开发信被客户打开。
一、写好标题提高打开率
开发信标题,至今有无数人写过,迭代出了各种版本,结合多位老外贸的亲口传授经验,小野从他们的实战经验中,总结出了几种办法,大大提高开发信阅读率——
提到收件人关键信息
提到收件人公司名/产品名/行业/区域:Specially for Rusia Retailors、Industry Report of xxx
写出收件人名字:TO ALex/Dear DAN
无论是提到收件人的名字还是行业或公司名,都是要让你的开发信在第一时间和客户产生联系,毕竟每个人都喜欢关注和自己有关的事。很多伙伴会说,每天要发送上千封开发信,哪里有时间一封一封去优化收件人姓名、公司名,这其实就是涉及到客户分层管理和模糊词使用的技巧了,这部分,我们下一次再说。现在只要记住“与我有关,我很喜欢”这一个原则,可以用这个原则延展出更多和客户相关的信息,并将这些信息体现在标题上。
给出利益点
折扣或让利:Free delivery/Cheap/27% cut-off for spring sale
产地优势:Made in PRC(产地优势,代表价格优势)
直接报价:报价单
无利不起早,何况在开发信阶段,我们还没有和客户建立起稳定的利益关系,用直观的利益吸引,是最高效和最直接的方式,这样的标题虽然在“广撒网”阶段不一定会带来很多回复,但回复后的跟进效率都会比较高,因为客户在开发信阶段已经被过滤了一次。所以给出明确的利益点,也是优秀的开发信标题。
体现时效性
产品/信息时效性:Update/News/Recently
折扣时效性:Final Day
回复时效性:Before 6pm
这类标题在使用时打开率会比较好,但要注意使用频率,不要频繁使用这类标题,引起客户反感,反而影响了客户的印象。
二、为客户提供价值,创造回复机会
客户打开了邮件,通常只有5~10s的时间来决定要不要继续读下去。我们的邮件内容,除了常规的公司信息、产品简介外,是否可以为客户快速提供价值、内容能不能和客户隔空互动,这都决定了,我们已经被打开的邮件,会不会被继续阅读下去,继而产生回复。
利他,共赢
在开发信内容撰写时,我猜大家的心态应该都是“快来买我的产品啊“这样的,客户在收到邮件时,大部分的内心活动,可以概括成这样——
来自巴西的一位老板在Twitter上抱怨
在开发信内容上,一定要避免和同行的同质化,同时为客户提供他真正关心的信息。比如这位老板,他在正文中已经不再需要看到博眼球的内容而需要实际的具体的信息,比如:交货周期、运费方式等,越具体的内容越能引起老板的兴趣和回复欲望。
当客户要求一个挖掘机的时候,一定要记住,他实际需要的,是一个洞。
场景化客户需求
场景化,已经在TO C和国内互联网行业营销中被广泛应用了——卖一人食,不是一顿饭,而是一人独处,却不将就凑合的闲趣状态;第二杯半价,不是两个人更便宜,而是无论你怎么选择,都有人愿意陪你的陪伴和分享场景。
在外贸行业中,开拓客户时,也可以为客户创造对应的场景:
假设成交后,客户会享受7*24小时客服服务,实时更新物流信息,新品迭代优先试用……
三、做好基础工作,提高开发信准确送达率
说这个方法前,请大家先反思一下,发送开发信的邮箱地址,都是通过什么渠道获得的?能否知道这个渠道的时效保障?是不是有很多伙伴拿着买来的行业清单,对着就开始发,完全不管这是哪一年的清单?
邮箱地址正确、准确
保证邮箱地址正确且有效,一定要有可靠的信息来源,不要走捷径或利用非法渠道,不但有法律风险,还不能获得有效、真实的客户信息。
有效的开发客户手段有且不限于以下几种,这里不展开讲:海关数据、企业黄页、搜索引擎等。
不被拦截,保证进入收件箱
邮件打开率低的小伙伴们要明白一点,国外邮件服务器的反垃圾邮件机制是灵活机动且十分严格的,如果你想要你的开发信有回复率,你必须要确保避免用 SPAM 高频词。因为只有这样,客户才能收到你的开发信,且开发信是在收件箱正常显示的,而非垃圾箱。再华丽的开发信,都需要被看见,否则也只是一个赤裸裸的零。那么哪些是 SPAM 高频词呢?这里简单给出一些举例,如下:
100% free
Income from home
100% Satisfied Increase sales
4UJ Increase trafic
Accept Credit Cards Increase your sales
Act Now
lncredible deal
Ad Info you requested
从上面的例子可以看出,这些规则和我国目前的广告法类似,需要避免绝对词,避免夸张和博眼球的词汇,需要客观和克制。
总结下,写一封成功的开发信要做到:
一、写好标题提高打开率
1、提到收件人关键信息
2、给出利益点
3、体现时效性
二、为客户提供价值,创造回复机会
1、利他,共赢
2、场景化客户需求
三、做好基础工作,提高开发信准确送达率
1、邮箱地址正确、准确
2、不被拦截,保证进入收件箱
最后,安利一个辅助开发信提高效率的小工具:XTransfer CRM,邮件追踪功能可以清晰了解客户的邮件阅读状态,对标题优化、关键词优化、内容提升提供可靠的数据反馈,提高开发信优化和成功效率。
感谢您的阅读,祝您的开发信打开率爆表,回复率超高,成交率超赞。