金融商业双语在线查询

一.商业经营与营销(Business operations & Marketing)

消费者行为分析: Consumer behavior analysis;

生活方式: Living style

市场分析: Market analysis;

竞争对手分析:Competitive analysis;

需求类别: Need categories;

购买程序: Buying process;

分销渠道:Distribution channel;

渠道中间商:Channel intermediary

渠道毛利: Channel margin;

分销战略:Distribution Strategies;

市场营销组合(4P): Marketing mix (4P:Product,Place,Promotion,Price);

定价战略: Pricing strategies;

市场调查: Market investigation;

市场份额,市场占有率: Market Share;

相关市场:Relevant market;

市场定位:Market position;

细分市场:segment market;

市场潜力: market potential;

市场扩张战略: Market expansion strategy;

产品生命周期: Product life circle;

产品线(品牌)延伸战略:Product lines (Brand) extention strategy; 

购买点: Point of purchase, POP;

品牌知名度和忠诚度:Brand recognition & loyalty;

领导地位:Leading position;

国内(国际)市场:Domestic (overseas)market;

关系营销: Relationship marketing;

产品深度和广度: Product depth & breadth;

阻挡策略:Blocking strategy;

差异化:Differentiation

差异化竞争优势:Differentiating advantages;

人员销售:Personal selling;

销售促销:Sales promotion;

直销:Direct sales;

口碑: Word of mouth ,WOM;

购物陈列点:Point-of-purchase display,POPD;

经销商和雇员激励政策:Dealer & employee incentive;

店内演示: In-store demonstration;

广告效果衡量指数:Advertising measures;

公共关系:Public relation;

变动成本:Variable cost;

固定成本:Fixed cost;

沉没成本: Sunk cost;

盈亏平衡点:Break even

 

生产经营管理:Production & operation management;

生产能力:Production capacity;

计划安排:Planning arrangement;

库存: Inventory;

标准化:Standardization;

经营控制:Operation control;

6M理论(方法,原材料,人力,机器设备,资金,信息): 6M Theory (Method,Material,Manpower,Machinery,Money,Message)

连续生产过程:   Continuous process;

装配线生产:Assembly line production;

加工车间: Workshop,job shop;

流程图: Flow diagram;

标准化和规模化业务经营模式:Standardized & scalable business model;

关键绩效指标KPI:Key Performance Indicator, KPI;

物料清单:Bill of Materail , BOM;

成本控制: Cost control;

企业资源管理系统ERP:Enterprise Resource Planning;

统计过程控制SPC:  Statistical process control, SPC;

采购和处理系统:Procurement & processing system;

标准化作业流程:Standard Operation procedures,SOP;

企业文化: Corporation Culture;

经济(Economics)

 

微观经济学:Microeconomics;             　　　宏观经济学: Macroeconomics;

供给与需求:Supply & Demand;            　　　均衡价格: Equilibrium price;

边际收益:  Marginal revenue;           　　　边际成本:Marginal cost;

边际效用:Marginal utility;            

需求弹性:Demand elasticity;            　　　价格弹性:Price elasticity;

弹性系数:Elasticity coefficient; 

市场垄断:Market monopoly               　　　纯垄断:Pure monopoly;

纯竞争: Pure competition;  

利率: Interest;                        　　　通货膨胀: Currency inflation;

国民生产总值: Gross national product,GNP;

实际GNP: Real GNP;    　　　　　　　　　　　　名义GNP: Nominal GNP;

国内生产总值：Gross demestic product, GDP;

消费者价格指数：Consumer price index, CPI;

生产者价格指数：Producer price index, PPI;

制造业采购经理人指数：Purchasing Manager Index, PMI;

政府干预:Government interference;

货币政策: Monetary policy;           　　　　货币政策工具：Monetary policy tool

货币贬值/货币升值: Monetary Devaluation/revaluation;

货币流动性：Money liquidity;　　　　　　　　　货币供应量:Monetary supply;

货币流动速度：Monetary velocity;

货币数量理论：Quantity theory of money

货币数量理论等式：Quantity theory equation of money

货币*流通速度＝价格水平*实际GNP: Money*velocity=price level* real GNP, M*V=P*Q

财政政策：Fiscal policy;              

就业(率):Employment　(rate);

个人消费:Personal consumption;

私人投资:Private investment;

政府购买：Government purchase;

出口：Exporting;

投资和支出：Investment & Spending;

支出和收入的乘数效应:Multiplier effect from income & expenditure;

边际消费倾向MPC: Marginal propensity to consume, MPC;

货币政策工具：Monetary policy tool

(折扣)贴现率:Discount rate;

政府债券：Government bond;        公开市场业务(操作)：Open market business (manipulation);

法定准备金：Legal reserve;

正回购：Positive Buy-back;

逆回购: Contradictorily back-back;

外汇：Foreign exchange ;          汇率:Exchange rate;

国际收支：Balance of payment;

金融(Finance)

 

金融市场: Financial market

业务结构: Business structure;

合伙制:   Partnership;

一般合伙人: General partners, GP;      有限责任合伙人: Limited partners, LP;

风险和回报: Risk and return;   

系统性风险: Systematic risk;           非系统性风险:Unsystematic risk;

利率: Interest rate;                   通货膨胀:Currency inflation;

基准利率：Base rate;                   基点：Base Point, BP;

投资组合: Investment Portfolio;        风险分散: Risk diversification;        

资本市场: Capital market;              市场波动/变动: Market fluctuation/variation;

BETA值: The BETA Value;                市场价格：Market price;

证券市场：Security market;

股票市场:Stock market;                 标准普尔500指数: S & P 500 Index;

道琼斯工业平均指数: Dow Jones Industrial Average Index;

纽约证券交易所:New York Stock Exchange,NYSE;

蓝筹股: Blue chip; 　　　　　　　　　　市值：Market value;

市盈率：Price Earning ratio, PE;       每股收益：Earning per share, EPS;  帐面价值: Book Value;

优先股：Preferred stock;               首次公开上市：Initial public offering, IPO;

招股说明书：Prospectus;

债券市场: Bond market;                         长期国库券:Long-term treasury;

面值：Par value;            息票:Coupon;       到期日：Maturity;                            

收益曲线：Yield curve;

溢价/折价：Premium／Discount;                  到期收益率：Yield to maturity,YTM;

可转换债券：Convertible bonds;                 垃圾债券：Junk bonds;

房地产市场:Real Estate market;                 华尔街日报：The Wall Street Journal;

期货/期权市场: Futures／Option market;         期货：Futures; 期权：Option;

衍生品：Derivatives;

牛市: Bull market;

熊市: Bear market;

期望的回报率:Expected return rate;

共同基金: Common Fund;

证券市场的资本资产定价模型:Capital Asset Pricing Model, CAMP;

资产管理：Asset Management;                资产分配：Asset Allocation;

大宗交易（买卖）：Block Trade;

杠杆收购：Leveraged Buyouts, LBOs;

净现值：Net Present Value, NPV;           贴现系数表：Discount factor [=1/(1+Discount rate)Time Duration];

现金的时间价值：Time value of money;      贴现率：Discount rate;

净现值＝将来的现金＊贴窒凳篘PV=Future Cash Flow*Discount factor;

企业融资：Entrepreneur Financing;        资本预算：　Capital budgeting;

卖方信贷：Receive credit;                租赁融资：Lease financing;

银行贷款：Loan from bank;　　　　　　　　债券筹款：bond raising ;

发行股票: Issuing stock;                 投资银行：Investing bank;

财务管理：Financial Management;          资本结构：Capital structure;

重组：Restructuring;                     自由现金流：Free cash flow;

加权平均资产成本：Weighted Average Cost of Capital, WACC;
兼并与收购：　Mergers and acquisitions,M&A;

企业财务报表分析与证券投资(Financial Statement Analysis & Security Investment)

 

Consolidated Balance Sheets:合并资产负债表

Assets:资产

Current Assets:流动资产                   Cash and cash equivalents:现金和现金等价物

Short-term investments:短期投资            Account receivables/Due from related parties:应收帐款

Notes receivable:应收票据:

Inventories: 存货                         Prepaid rent: 预付租金

Prepaid expenses and other current assets:预付费用和其他流动资产

Deferred income taxes-current:递延所得税(流动)     Total current assets:总流动资产

Long-term & Fixed assets:长期/固定资产;

Property and equipments,facilities:营业物业(土地)，设备和设施

Goodwill:商誉

Deferred income taxes-non current: 递延所得税(非流动)

Deposits for leases:租借押金                   Total assets:总资产

Liabilities and Equity:负债和股东权益           Current Liabilities:流动负债

Accounts payable:应付帐款                   Notes payable:应付票据;

Deferred revenue:递延收入                    Accrued liabilities:预计负债;

Due to related parties:关联方应付款             Accrued payroll: 应计工资

Advance from customers:预收帐款

Income taxes payable:应付所得税              Other current liabilities:其他流动负债

Total current liabilities:总流动负债

Long-term debt:长期负债；

Deferred rent-non current: 递延租金(非流动)    Prepaid subscription:预付订金

Advance receipts from depositary bank: 银行应付票据

Total liabilitie:s总负债                       Shareholders'Equity:股东权益

Common Stock:普通股股本；

Ordinary shares, par value :普通股，股票面值

Additional paid in capital:股本溢价

Retained earnings:保留盈余                                 

Accumulated other comprehensive loss:其他累积综合权益损失

Total equity:总股东权益                    Total liabilities and equity:总负债和股东权益

 

GAAP，General Accepted Accounting Principle: 一般公认会计准则;

Accounting period;:会计分期;          Accounting equation: 会计恒等式;

Allowance for uncollectible accounts:坏帐准备;

Accumulated Depreciation:累计折旧;  Asset impairment:资产减值;

Assets structure:资产结构;          Financial structure:财务结构;

Working Capital:营运资金;

Current ratio:流动比率;

Liability ratio:负债比率;

Stock:存量;

Flow:流量;